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Are you constantly being asked for logos and more? Easily share marketing materials with your entire company

How a Brand Style guide in Confluence keeps your logo at your fingertips

"Where can I find our logo?" "What color codes do we use?" "Where are our presentation templates?" If these questions sound familiar to you and your colleagues, Confluence can soon put an end to them.

We've created our style guide using Confluence, and in this blog post, we'll show you how to do the same.


The Brand Style Guide – What Is It and Why Is It Important?

A Brand Style Guide (or a Brand Guideline) is a central document that establishes the core tenets of your company's brand identity. The Style Guide contains essential details like logos, color palettes, typefaces, and image standards, maintaining a consistent brand identity, which is crucial for a company's professional internal and external presence. Moreover, the Style Guide ensures that everyone in the business understands the brand design rules.

A consistent Brand Style Guide ensures all marketing materials and designs align with the brand identity.

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Confluence – The Perfect Place for Your Style Guide

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Confluence is a versatile tool that not only facilitates collaborative work within teams, but it's also perfect for storing and organizing information, like marketing materials centrally. Therefore, Confluence is the ideal platform for your Style Guide, allowing you to aggregate all resources in one easy-to-access place.

For more information about Confluence, click here.


How to Create Your Brand Guideline in Confluence

We've created our Brand Style guide in Confluence, and we're going to show you how you can too. To get your Brand Guide set up in Confluence, you first need to create a wiki. In this wiki, create pages and sections to organize all data. In our case, we incorporated the Style Guide as a Confluence page into our Marketing Space. With apps like Optics from Caelor, you can customise the look of your style guide to your liking. It facilitates a structured presentation of the Style Guide, and Confluence's intuitive interface simplifies content creation and maintenance.

One of Confluence's strengths is user-friendliness. With Confluence, you can manage your Style Guide's resources centrally and make them easily accessible to everyone in the company. Powerful search functions and a clear structure make navigating the Brand Guide wiki a breeze, creating a place to manage your assets and ensure everyone can access the latest versions of files and information.


For more on Confluence and how it can benefit you, click here.